World Bank-Annenberg Executive Course in Communication and Governance Reform

Dear Colleague:
The World Bank’s Communication for Governance and Accountability Program
(CommGAP), the World Bank Institute’s Governance Practice, the Annenberg School for
Communication at the University of Pennsylvania, and the Annenberg School for Communication
and Journalism at the University of Southern California are pleased to announce the 2011 pilot of
the Executive Course in Communication and Governance Reform. The course is designed for
senior communication professionals in Africa and the Middle East who want to build critical
competencies in providing implementation support to change agents and reform leaders
throughout government and civil society.
The ten-day course will be held at the World Bank in Washington, D.C., from July 18 to
27, 2011. It will equip participants with knowledge about the most recent advances in
communication and proven techniques in reform implementation. The program’s interdisciplinary
approach and regional focus will serve as the foundation for building expert networks
of in-country communication practitioners and applied scholars.
Participants will develop core competencies essential to bringing about real change,
leading to development results in a wide range of sectors. The course seeks to impart critical
skills in the following key areas: interpreting governance diagnostics and political economy
analyses; crafting multi-stakeholder coalition building strategies and tactics to support reform;
providing implementation support and applying monitoring and evaluation frameworks for
governance reforms.
We would like to extend an invitation to all qualified individuals to apply for the pilot
delivery of the executive course. Participation in the pilot will be fully-funded, including travel,
hotel, and other costs incurred in Washington, D.C. directly related to attending the course.
Please click here for more information, including the participant profile and online application
materials. All applications must be received by April 29, 2011.
Should you consider the Executive Course in Communication and Governance Reform to
coincide with your professional development goals, we look forward to receiving your
application. Please feel free to send an e-mail to commgap@worldbank.org for any questions or
concerns.
Sincerely,
Sina Odugbemi
Program Head
COMMUNICATION FOR GOVERNANCE AND ACCOUNTABILITY PROGRAM
(CommGAP)